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The site easy529.com states the following, "The simple, affordable college savings plan." I noticed that the webpage stated " Introducing easy529, the simplest way to offer a college savings plan to your employees." They also stated " We make it really easy for employers to set up and even easier for employees to enroll. A high-value, low cost benefit. One-time setup in under 15 minutes. We take care of all the heavy lifting, with fully automated plan administration. Less than of the industry average. Our college savings plan is run by software and not brokers, allowing us to keep our fees low." The meta header had 529 plan as the first keyword. This keyword was followed by 529 college savings plan, best 529 plans, and college savings plans which isn't as important as 529 plan. The other words the site used was 529 account. 529 savings plan is also included but could not be understood by search crawlers.